Sunday 20 January 2013

Sales Assistants


At first glance they seem to have a pretty basic, mediocre job, with nothing special required. But today I realised that sometimes shopping assistants are actually pretty specialised, depending on which company they work for.

Today, my family travelled to Ambleside to hunt down some kit for my Duke of Edinburgh expeditions, as a sleeping bag and mat might come in handy for those inevitable freezing, soaking nights in the middle of nowhere.

In Blacks, one of Ambleside’s many trekking and hiking shops, I was trying on a ridiculously oversized rucksack when a sales person came over and asked if we were alright and if we needed any help. We then spent a good hour or so going through rucksacks, sleeping bags and mats and their pros and cons; all of which this little man knew. He could list of the top of his head which ones he would recommend for specific situations, along with all the facts and figures.

It struck me that this is quite a skill to have, and I never really noticed it before.

Some shops require very low levels of intelligence to be a floor assistant, but some companies require employees to know a lot about their particular stock. I don’t know why I never noticed this before, but it’s actually quite remarkable to think about now I have realized.

It is quite a talent to be good humoured, helpful, a people person and know a whole lot of specific information by memory. I couldn’t do it.

That’s another thing; it is important, as a sales assistant, to be in a constant good mood. And when some customers are downright rude to you and very uncooperative, I can imagine this makes maintaining a convincing smile very hard indeed.

What I’m trying to say is a lot of sale assistants are unsung heroes of the shopping world.

There are of course, those few adolescents who could not be more unhelpful and bad-mannered and stand chewing gum as they literally watch you struggle to choose which item to buy. But I am glad to say most assistants are like the man in Blacks today, courteous and helpful, and willing to help you choose the item best for you without trying to get you to buy the most expensive creation in the shop.

Basically, I think the world would be a much better place if everyone was at least something like the little man from Blacks in Ambleside.